PREFACE:

Although the magnificent radiance of a moment may be transient,
It transcends into timelessness when we are truly immersed in the present.

As skies vaster than we can comprehend unfold into a breathtaking panorama of luminous, glowing hues, we are bathed in the ethereal warmth of elation. Lamar was crafted to evoke the joy of being embraced by a mesmerising, golden sunset, as a gentle breeze carries upon it the sensual aroma of exotic flowers.

In Arabic, Lamar means Liquid Gold, a substance that was sought after for centuries by alchemists as they believed it to be the Elixir of Life, a legendary potion promising immortality. While eternity may be beyond our reach, we can choose to embrace the liberating joy of living in the exhilarating splendour of the present moment.