Roja

An independent luxury fragrance house, Established in Mayfair, London in 2011 by Roja Dove.

Pioneers of haute perfumery, The House of ROJA is the authority of fine fragrance, crafted like precious jewellery.

Made in England, each piece will become an expression of your personality.

With great artistry, masterful expertise, and an uncompromising commitment to quality, ROJA create fragrances with rich longevity to cater to all styles and all desires.

Our Values

Brilliantly British
Independent, imaginative, and rooted in London — with elegance, eccentricity, and wit at the heart of everything we do.

Uncompromising Luxury
Our compositions are made without shortcuts — only the highest-quality ingredients, encased in signature crystal-adorned bottles.

Emotionally Memorable
Fragrances that stay with you — rich, long-lasting, and unforgettable. Each scent becomes part of your story.

The Art of Gifting
Every box, bottle, and coffret is a treasure — a sensorial experience, made to be shared or kept close.

The Roja Experience
Luxury is nothing without warmth. We welcome each client with joy, generosity, and personalized care — the British way.

Roja