When Bram Niessink, a Dutch fashion student turned self-taught fragrance creator, was brainstorming names for his new fragrance collection, he found inspiration from an unexpected source: a line spoken by Matthew McConaughey’s character from the movie “The Wolf of Wall Street.” The term ‘fugazi’ was used to describe something intangible and unreal. Intrigued by the meaning of the word and the whimsical connotations it carried, Bram decided to make it his own. He incorporated the letter 'Д' from the Cyrillic alphabet and altered the spelling without changing its essence. And thus, Fugazzi was born, a brand that leans into the idea that "nothing is everything."
A trip to Egypt turned into a whirlwind adventure. What started as a passion project quickly catapulted Fugazzi into one of the most talked-about niche perfume brands. Founded by the audacious Bram, who was inspired by the ancient oils and potions of Egypt and the legend of Cleopatra seducing Caesar with her irresistible scent.
