{"title":"What We Do is Secret","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e“Notre métier est basé sur cette notion de secret.\" [Our profession is based on the notion of secrecy.] So said famed perfumer Jacques Cavallier some 20 years ago. To us this quote perfectly sums up the mystique of perfumery. We may never know which farm in Grasse grows the best roses or why we connect so deeply with a certain scent. And we don’t need to. Inspired by all the secrets perfumers keep, we started using the name What We Do Is Secret® as a DBA for our art studio in 2005 and then subsequently launched our namesake perfume blog. It only seemed fitting to embrace our over 20-year history by returning to a name so perfectly aligned with the allure of scent.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"made-in-heaven-by-what-we-do-is-secret","title":"Made In Heaven by What We Do is Secret","description":"\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eResiding in the atmosphere, she descends, wings spread. She calls out, Make love. Make a promise. Make it last. Through the window comes possibility, an opening. Through the unbarred window, a white cloud-ridge. Be enveloped; join hands in perfect union. On a gust of wind, wings fanned out, she alights.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eNOTES:\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eTop - Safran, magnolia petals, Italian mandarin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMid - Jasmine sambac abs, tuberose abs India, orange flower abs Tunisia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDry - “Cereal accord,” orris abs, natural vanilla bean CO2 extract\u003c\/span\u003e\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"1.7 ML\/50 ML EAU DE PARFUM","offer_id":62749667360849,"sku":"3760393461723","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2731.webp?v=1790541912"},{"product_id":"a-blvd-called-sunset-by-what-we-do-is-secret","title":"A Blvd. Called Sunset By What We Do Is Secret","description":"\u003cp\u003eWhen the forces of nature known as the Santa Ana’s whip down the boulevard, the neon burns a little hotter and everyone walks a bit crooked. These winds are the perfect excuse for wildness. I joyride the strip all the way to sea, radio blasting, diving into the sunset where Sunset kisses the Pacific. Or maybe I’ll stay in the city, hitting the sun-baked concrete in search of my next big break in this city of angels, fallen or otherwise.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNOTES:\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eTop - Bergamot, almond\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMid - Violet, jasmine, leather accord\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDry - Sandalwood, Madagascar vanilla, tonka bean\u003c\/span\u003e\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"1.7 ML\/ 50 ML EXTRAIT DE PARFUM","offer_id":62749667950673,"sku":"3760393461716","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2734.webp?v=1790542288"},{"product_id":"je-men-fous-by-what-we-do-is-secret","title":"Je M'en Fous by What We Do Is Secret","description":"\u003cp\u003e\u003cspan\u003eSpilling out of sunlight into the voice of laughter, this moment overflows time. No need to capture it. Bare shoulders and nighttime and gusts of wind—what needs to exist already exists. Head thrown back, arms to the sky—the next moment can take off as easily as the wind, as a smile that keeps guessing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eINSPIRATION:\u003cbr\u003eA brief impression of Santa Monica in June 1999.\u003c\/p\u003e\n\u003cp\u003eNOTES:\u003cbr\u003eTop - Mandarine Madagascar, bergamot Calabria, neroli, crisp aldehydes\u003cbr\u003eMid - Jasmine, lavender, salicylates\u003cbr\u003eDry - Ambrette seeds, ambrox, lentisque\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"50 ML\/ 1.7 oz Extrait DE PARFUM","offer_id":62749713399889,"sku":"3760393461785","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2736_b722e76c-62a6-477f-9510-1303f71ab3fb.webp?v=1790545933"},{"product_id":"lanonyme-by-what-we-do-is-secret","title":"L'anonyme by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eA sublime and unassuming scent, \u003cem\u003eL’Anonyme\u003c\/em\u003e is an enigma. Created by the ingenious \u003ca href=\"https:\/\/wwd.is\/perfumers\/olivier-polge\"\u003eOlivier Polge\u003c\/a\u003e, this deep and unique scent captures contemporary allure, self-confident and minimal.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eThe original fragrance, launched as an Eau de Toilette in 2011, marked the beginning of A Lab on Fire®. Now, in 2024, we’re reimagining this gem with a more intense Eau de Parfum concentration.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eSIZE: 50 ml Parfum Spray\u003cbr\u003eMade in France\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eNOTES\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop~ bergamot\u003cbr\u003eMid~ geranium\u003cbr\u003eDry~ blonde woods, white amber, suede leather\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eOLFACTIVE FAMILY\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eFloral geranium\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eSTYLE\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eSpiritual, minimalist\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"Eau de Parfum 1.7oz\/50ml","offer_id":62749718642769,"sku":"0197644524723","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2739.webp?v=1790546658"},{"product_id":"and-the-world-is-yours-by-what-we-do-is-secret","title":"And The World Is Yours by What We Do Is Secret","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNo one can know me. Nothing can hold me. The warm night air, summer turning spring over, white flowers glowing. Once I found my world cold and slack, so I claimed it. My power, sculpted from silver and gold, musk and royalty, created a new reality. Raised my arms to take the sun and bathe in it. I made the delicate world sovereign...and the world is yours.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml Extrait de Parfum Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNOTES:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop - Néroli ess, cumin ess, abs fleur d’oranger\u003cbr\u003eMid - Rose ess Turque, héliotrop accord\u003cbr\u003eDry - Sandalwood ess, vanille gousse CO2, abs fêve tonka, baume tolu\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eOLFACTIVE FAMILY:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eFloriental orange flower tonka\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":62749796925521,"sku":"019583399185","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2741.webp?v=1790549884"},{"product_id":"covert-musk-by-what-we-do-is-secret","title":"Covert Musk by What We Do Is Secret","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSome arrivals are felt before they’re seen. This scent moves like a quiet current, reading the room without ever needing to claim it. Magnetic, measured, undeniably present, it carries the tension of a secret exchanged in passing — the kind that lingers long after. Covert, musk. Desire shaped with intention; allure that comes from knowing rather than showing. A contemporary composition, precise and intimate, impossible to misread and impossible to forget. It does not chase. It selects. And when it selects you, the rest of the world falls away.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSIZE: 50 ml  Extrait de Parfum Spray\u003cbr\u003eMade in France\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eINSPIRATION: \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eStealth Desire — understated, genderless, cerebral.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eNOTES:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eTop - Acacia Honey\u003cbr\u003eMid - Ylang Ylang\u003cbr\u003eDry - Musks\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eOLFACTIVE FAMILY:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eMusk\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"preFade fadeIn\"\u003eSTYLE:\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eIntimate, Magnetic\u003c\/p\u003e","brand":"What We Do is Secret","offers":[{"title":"Extrait de Parfum 1.7oz\/50ml","offer_id":62749802987601,"sku":"0195893399185","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/files\/IMG_2743.webp?v=1790550283"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/0730\/7345\/collections\/IMG_2733.png?v=1790542082","url":"https:\/\/houseofniche.us\/collections\/what-we-do-is-secret.oembed","provider":"HOUSE OF NICHE ","version":"1.0","type":"link"}